Marketing your Clothing Brand

Market Your Clothing Brand with These Free Digital Tools

The digital space is full of free marketing tools for entrepreneurs.  When you are launching a clothing brand, you may not have the money to spend on advertising.But, it does not mean that you cannot raise brand awareness. We will share with you some fantastic free online resources that you can take advantage of on the online platform. 

·        Grammarly

 You can lose customers with the kind of content you share on the online space. If your content is full of spelling and grammatical mistakes, people will think that you are not serious. However, it can be challenging to think about the business aspect and focus on creating the right kind of content.

 Grammarly is a fantastic tool for ensuring that the content you share on the online space is excellent. It allows you to check grammar, spelling, and plagiarism, among others. You have the basic option, which is free, and the paid-up version. The paid up version allows you to have a more in-depth check of your content by giving the reasons behind some of the issues it will flag.

·        G Suite

 G Suite is cloud-based and is a fantastic tool for file storage and collaboration. If you use Office 365, you find that it is very compatible with Suite. What you get is file storage on Google Drive and a word processor on Google Docs. You also get spreadsheets on Google sheets; you can do presentations using Google Slides, and set up your schedule using the Google Calendar. You also get Gmail and Google forms if you wish to create and analyze any surveys you undertake.  If you have people on your team that you need to collaborate with, you can simply invite them to view or edit the files. Being cloud-based, you do not even need to be in front of your computer.  You can access the data anywhere, as long as you have an internet connection. 

·        MailChimp

 MailChimp is a fantastic marketing tool that will allow you to doseveral marketing functions for your clothing brand. You get excellent benefits such as media storage, auto-response, email design templates, and drip campaign. Other benefits include A/B testing, data for your reports, Analytics, among others. You can also integrate apps such as social media and Google Analytics for better functionality. You have the option of free and paid subscriptions. If your subscriber list is less than 2,000 and you send less than 12,000 emails per month, you do not need to pay anything.

·        Hub Spot

 Hub spot continues to position itself as one of the most powerful Customer Relationship Management (CRM) tools available in the market. You get so much functionality, including data storage, organizing your information, keeping track of your customers, leads generation, among others. 

A good marketing campaign requires that you can segment your customers and can generate the right kind of leads.  You get so many benefits from this software such as email connections, scheduling, and customer database for both prospects and existing, as well as task boards.  It is easy to use, and the import-export function will make it easy for you to handle large amounts of customer data. It allows you to save time and creating an efficient system.

·        Google Analytics

 Google Analytics will allow you to monitor the performance of your website. It will give you relevant data, thus allowing you to tweak your marketing campaigns appropriately.  You get to see how many people visit your site. It will also show you what kind of content your online audience is engaging with the most. You get reports on the bounce rate; it is how you know there is something wrong with the website that you need to work on. It could be the content or the user experience. Initially, you may find it daunting to use Google Analytics because it presents metrics in a manner that some may find hard to digest. However, once you get the hang of it, you will love this free online tool. 

Marketing your Clothing Brand

·        Answer the Public

 Blogs are a fantastic way to reach your audiences as well as improve your ranking on the search engines.  You get to build your profile as an expert in your industry and can share fantastic how-to tutorials. You could, for example, use a blog to show people how to combine colors and patterns for that fantastic look. Churning out content is so much more than sitting in front of your computer and typing the first stories that come into your head.  You need a tool that will tell you what kind of content people are searching for. AnswerThe Public is one such tool.  It is very similar to the search engines you may be more accustomed to. You need to have the right keywords you want to search for, and you will get topics you can write about. 

·        Moz local

 Listing your business in the local directories is a critical step for generating awareness for your company. You will, however, get a lot of benefits through the use of Moz local.  You get insights and highlights, competitive analysis, website crawls, and organic rank tracking. You also get to check the competitiveness of keywords. It will also generate a report on the links, both inbound and outbound, on your website.

·        Hootsuite

Hootsuite is a fantastic tool for anyone who is on online platforms. WithHootsuite, you get to integrate all of your platforms, thus allowing you to operate them from one dashboard. You can publish and schedule your posts when in advance. You get to monitor feedback and can conduct basic Analytics.

Conclusion

One of the biggest marketing mistakes many people make is to ignore the tools available on the online platform. We have highlighted just a few of them, but there are so many others you can explore. What we have shared above are free, but if you want more advanced options, you may have to part with some money. We would recommend that you get a good understanding of whichever one you want to use so that you can get maximum benefits from it.

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